To establish Clear as a “Premium Beauty Brand that Lives in the Bold, Glamorous World of Nightlife”, a unique video concept – “The Best Night Ever” Vignette Series – was created.

Viewers followed two glamorous characters through a nightclub as they engage with NBC celebrities (Giuliana Rancic, Jane Krakowski, Tim Meadows, Andy Cohen) in search of “the Best Night Ever.” Viewers were encouraged to choose various paths for the characters.

The series aired across NBC Network Primetime, NBCU cable networks and digital properties, and Clear’s owned social sites. Paid social tactics promoted the videos and the #bestnightever conversation. The partnership with NBCU encouraged tweets from featured talent.

Clear’s base advertising campaign was organically linked into the vignette content to give a consistent look & feel (i.e. the tree, black & pink color palette, etc). Immediately following each vignette, the Clear equity spot starring Heidi Klum, ran to reinforce the functional brand message.

The content and technology proved truly unique and engaged our consumers. It worked seamlessly with the base adverting campaign to fuel a successful launch for Clear:

• Custom content was delivered at scale with 58.8m impressions across TV & Digital

• The videos engaged our consumers, achieving a 71% video completion rate

• The interlude experience was so unique that consumers spent an average of 11.08 minutes with the content!

• Clear Women’s Scalp & Beauty Therapy line exceeded share projections for launch phase

• The unique custom content and interlude technology drove buzz with stories resulting in AdWeek, Forbes.com & LostRemote.