Jokeren, the lead singer in one of the largest rap groups in Denmark, kicked off his solo career with a new album. We were asked to develop a new site for the album release, endorsing Jokeren as a brand.The aim was to create a marketing platform for the album release, which would initiate and support a dialogue with the fans and press. To achieve this aim, the site uses a range of interactive content such as rap karaoke, music samples, T-shirt sales, newsletters and VIP forums for hardcore fans.