The solution was simple: We created a mobile photo application via a live installation, that let people snap a picture with their mobile camera. The pic was then literally re-shot through a pair of actual Ambermatic sunglasses, letting people see the world through the lens of Ray-Ban Ambermatic shades.

The RayBan Ambermatic experience gave anyone the chance to try on a pair of Ambermatics for themselves. Over 13,000 images were generated through the installation.