Ray-Ban x Reflections was activated on social media channels and allows users to share their photos to Instagram, Facebook, Twitter and the #Reflections community. They can even get featured on the website/in the app by using thematic hashtags. A section of Ray-Ban’s website is updated daily with the most stunning #Reflections, allowing inspirational browsing.

The crowdsourced content was used on several digital platforms and also in the Ray-Ban flagship store, transforming it into a Reflections exhibition. The countless user generated Reflections inspired throughout different media such as posters and flyers, ads and other print outings.

Launched at the end of January 2015, the #Reflections app has been downloaded well over 30,000 times. And tens of thousands of #Reflections have already been created. The concept was shared on social media and featured on various websites and blogs throughout the world wide web like Contagious, Marketing Land, Adformatie and others. And, last month the app was rewarded with a Mobile of the Day by The FWA.