This film is part of a project with real kids. It opens with our question to each of the kids “Arla Cheese Asked Kids: What is rBST?” We begin to hear the kid’s narration, as she begins to imagine that rBST is a tall monster with electric fur that eats clouds. She tells the story of rBST living on an island in a foggy swampland. Eventually, we see a curious fisherman touch the rBST and get electrocuted. The rBST’s response is to laugh an evil laugh.

We then leave the animated world and are back into the real world. We see the kid continuing drawing her version of rBST. Her mother brings her lunch complete with Arla. A voiceover tells us that rBST is actually a weird growth hormone in some cheese, but not in Arla Cheese.

The kid’s story of rBST, the massive monster that has electric fur and loves to eat clouds lent itself to a modern, abstract CG-style. A team of animators spent two months crafting every detail of the creature and its environment – making sure to consult Leah, our kid director, about the character’s look, sound and movements at several points during the process. A dark, mysterious feel was applied to the animation to ensure that “rBST” didn’t seem too cute or lovable – because it’s a representation of an unwanted hormone given to some cows that produce milk for cheese.