It doesn’t matter where in the world your kitchen is, which dish you’re cooking or which word you use for “hot!” – food lovers’ imaginations are captured most at the moment of creation.

The TV brings to life the wondrous moment in the kitchen when the cook, the ingredients and the butter come together as one. It is a moment of change and transformation, a moment at which all the senses come alive. The spot showcases this special tie and tells the story of ‘the cook’, celebrating her magical power to transform the ordinary into extraordinary.