Matprat is a food recipe portal in Norway.

In Norway we throw away over 230 000 tonnes of food every year.

To create awareness of this fact and to launch a new set of food recipes that teaches you to throw away less food - by making something new out of what you already have - we made this commercial by reusing already made commercials.

We had to watch over 6000 commercials to find the clips that could help us prove our point: You don't need to start from scratch every time. Instead it is possible to create something new out of what you've got.