Cannes Lions

READING CAMPAIGN

READING ROOM, London / THE READING AGENCY / 2007

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As the eighth Summer Reading ChallengeTM, The Reading Mission inspired children between the ages 4-12 to engage with their local library and enjoy reading over their summer holidays in 2006. A wonderfully bright and animated website, it captures the imagination and encourages active participation.Featuring two online intrepid young special agents and their lovable dog, the characters promote interaction and build affinity with users. Interactive message boards, video streaming of favourite authors talking about their inspiration and ideas, and activities such as creating spy gadgets add to the fun.

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