We installed a huge underwater poster on the ground of the swimming pool in public baths. This choice of location clearly made the point: While we deal with water wastefully and just for fun, children in other parts of the world die due to lack of water.

The message was seen by up to 1,200 people per day over a period of two weeks all over Germany. Every time the underwater posters for just 2,000 Euros each became talk of town. Traffic on the WorldVision homepage rose by 3% during the period of the campaign and the donations rate for the well projects even by 5%.