Cannes Lions
RTECH3, Curitiba / FCC - FUNDACAO CULTURAL DE CURITIBA / 2011
Overview
Entries
Credits
Description
Develop an additional type of unit to the existing city hall project of Curitiba called The City Reads which would be installed in bus stations.This additional unit should be a simple, low-budget, robust, but easy to construct structure that keeps and holds books and equipment for everyday book lending to all bus passengers.
Execution
Material research, small space evaluation and prototyping were key to this development.The idea was to create a cocoon type unit that would be self-contained, and would open up to create an area were books could be accessible, the same way they would in a bookstore or library, but at night bookcase doors could easily by moved to close up the station and be locked with a single key.
Outcome
The system works. More than 1200 books a month circulate at each Reading Station. People are really reading, and clearly using the system. Literature is desired, when it is easy to get. The system will be extended to other cities, such as São Paulo, subway stations, proving it to be an effective way to incentive the habit of reading.