Cannes Lions
REAL ESTATE
PUBLICIS BRUSSELS, Brussels / CENTURY21 / 2014
Awards:
4 Shortlisted Cannes Lions
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
We printed a huge Direct Mail on the same paper architects use to print their technical plans. The DM was then folded to an A4, so that it fit in standard letterboxes.
Outcome
Too early to see a significant difference in sales. Independent brokers reported a significant rise in appointments made due to the CTA on the DM.
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