Cannes Lions
DANS DIGITAL TECHNOLOGY CO. , Shenzhen / GEMDALE CORPORATION XI`AN REAL ESTATE COMPANY / 2010
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Land of Lotus is located in the most valuable and rare spot neighboring lake in Qujiang District,Xian City, which is a high-end residential community with superb quality and deep cultural content. In order to show the cultural content at a deeper level, the whole film adopts the style of Chinese meticulous painting, and makes it full of the sense of classic culture. Xi’an remains the ancient capital of China for thousands of years; the opening of the film is conducted by real shots. As the scene of sunrise changing from small to big, the historical splendor and modern prosperity of Xi’an are shown explicitly. The film focuses on the presentation of the project in four seasons. The combination of Chinese meticulous painting and classical music expresses the sentiments for passage of time, the incarnation and attitude towards life. In the end, the shot moves slowly, and the idea of distinguished family is shown through the details of the exquisite indoor exhibition.
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