For years, Scotiabank has been helping Canadians realize they’re richer than they think – both financially and emotionally.

Our new campaign, Financially New & Improved, furthers this by helping Canadians find money they didn’t even know they had through Scotiabank’s expert advice and tools for making planning and saving easier, no matter what stage of life they’re in. For these first-time homebuyers, Scotiabank was able to show them how they were financially new and improved by enabling them to afford a new house while managing their expenses. And as you can see, the couple was pretty excited about it.