Igglo became a topic of public discussion.-30% of aided, 6% of spontaneous brand recognition-144708 visits to website. (Less than a million people live in this market area)-27 recruitments of real-estate agents-5408 silent housing ads - e-mail of Kauppalehti: record pull of 56 percent-Impact of DM: A 70 percent increase in the number of corrections made to house-related data per day;-Thousands of ”Tell-a-Friend” messages sent-Dozens of Igglo-related blog posts, articles in local and national media-Hundreds of topics, thousands of messages in discussion forumsMedia cost: 14 000e (email-register), DM production & delivery costs.