Mitsui Fudosan Residential exhibited a concept model called TSUNAGU:’CONNECT’ in Milano Salone 2007, a design exhibition held every spring in Milan, Italy. This was the first endeavor for a Japanese real estate developer.This website was created in order to promote the new concept model TSUNAGU:’CONNECT’ by Mitsui Fudosan Residential. Not only putting out information on the concept model, the website also works to convey the vision of the concept expressed through “TSUNAGU (CONNECT)”. The target audience, in a broad sense, is of course those who are in the market for purchasing an apartment; however, we also wish to appeal to those who are simply curious about the website and our principles.