Cannes Lions
KINESIS MARKETING, Morristown / COLDWELL BANKER / 2006
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www.coldwellbanker.comColdwell Banker Real Estate Corporation redesigned its website, www.coldwellbanker.com, to provide consumers with new functions and services to search for, identify and compare homes easier and faster. "Coldwell Banker Real Estate Corporation is one of the first real estate companies in the U.S. to make extensive use of Broadband technology on their website. The Coldwell Banker® Video Library provides home buyers, sellers and owners with exciting and informative video content."The fresh website has dramatically increased traffic by offering: An enhanced library of national listingsA new, image-based mapping system that allows consumers to visualise selected properties in relation to the rest of the neighborhood and region, as well as other potential properties for sale. Rich information on each property from larger photos and virtual tours Saved searches that allow coldwellbanker.com visitors to save properties they like.
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