We negotiated with the official TV Station to insert a message during the transmition of the famous Game: Holland vs. Spain. In the midst of the airing we inserted a segment where the jarring Vuvuzelas went silent as a Bottle of Real Kill entered the frame and sprayed.

We achieved a rating of 6.0 , aud. : 102.2 , Share: 59% 59% of our target audience population was exposed to our “ad” in a single dramatically memorable occasion, at the moment where the product was most relevant and at a fraction of traditional media budget.