Situation: every year thousands of people still get killed or injured by landmines. Especially children.

Brief: Handicap International asked us to come up with a fundraising mechanic that also had PR potential

Objectives: Increased fund raising and increased awareness.

The Real Minesweeper digital platform revolutionizes gaming by integrating real-life data from mined countries, offering users an unparalleled immersive experience. By leveraging authentic data sets, users navigate virtual landscapes accurately reflecting areas plagued by landmines and cluster munitions. Through the nostalgic Minesweeper game, players engage with meticulously curated maps, uncovering potential hazards and simulating the challenging process of mine detection and clearance.

The digital platform serves as an educational tool to raise awareness of the grave risks faced by deminers worldwide and functions as a fundraising tool. With each strategic move, users gain insight into the dangers lurking beneath the surface, fostering a deeper understanding of the urgent need for global action to combat this ongoing humanitarian crisis.

The platform serves as a fundraising hub, empowering users to support Handicap International's vital efforts in clearing landmines and assisting affected communities. Through the integration of real-life data and user engagement, we aim to amplify awareness, generate support, and drive meaningful progress towards the eradication of landmines and cluster munitions worldwide.

The data about the locations of the landmines are the result of field research conducted by Handicap International over more than 20 years. The data were analysed in a joint effort by specialists at Handicap International and the agency alike.

The game ran as a playable micro website for 4 months. Its reach was amplified through PR coverage on national tv and newspapers and a social media campaign.

130.000 square meters of minefields cleared

3.2 million impressions

4.2 minutes average time spent on the platform