A centre of operations was installed at our agency, with Google employees who worked as a production hub for the campaign. For the first time, an exclusive retail tool was used to customize and disseminate the content of an institutional campaign. 948 pieces of rich media were produced in real time and sent a few minutes after the end of the draw ceremony, simultaneously in 30 countries in dozens of different languages.

The strategy of customization made all the difference and generated 948 pieces of rich media were produced in real time and reached more than 414 million impacts.

88% of the potential tourists visited the Embratur’s website for the first time.

And we put our host cities in the travel itinerary of many tourists who are now counting down the days to visit a sensational Brazil.