In the last year, refugees have been pouring into Europe, especially Germany because the German people welcomed them with open arms. From day one, the German people were very generous, sending large amounts of donations to Diakonia, a development organization. The problem is that 90% of all donations were either unusable or not needed when they arrived. We wanted to help Diakonia share what was really needed and when. We wanted to help the German people to donate smarter!

We knew that people wanted to donate smarter, but they had no idea how to find out what items would really help. So, we created the first real-time donation drive that told donors exactly what was needed by the refugees and when. By collecting data from our on the ground social workers that was then shared via 170 live billboards, we reached hundreds of thousands of German donors. And our billboards went one step further by directing people to our custom website where they could find out more about the campaign, find drop off locations or simply donate money or their time.