The campaign uses observational office humour to demonstrate how office chaos can be resolved with a trip to Staples. Each of the 30 second spots focuses on a specific product solution and cleverly ties this into the brand message that “Staples makes office life easy”. The campaign introduces the “Easy Button”, which is pressed by office employees suffering from office chaos, in order to resolve their plight.The third ad is for Really Useful Boxes, and shows two employees trying to tidy up a mountain of clutter that has accumulated in the office before their new boss starts, only to unearth a long-lost colleague underneath the pile. The dishevelled employee who has been uncovered reaches for the button, and a range of Really Useful Boxes appears.