Cannes Lions
LOWE PARIS, Paris / DSCR - FRENCH ROAD SAFETY / 2005
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Description
It's a game. The viewer has 20 seconds to figure out what's missing in a car. After 19 seconds, an accident takes place which reveals the answer: one of the back passengers hadn't fastened his seatbelt. He is lying, lifeless, with his head embeded into the windscreen.
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