The Elizabethan collars are design to prevent dogs from turning their heads and hurting themselves. We used this innovating medium to create the Rear-view Collar and to make the Rear-view Assist Technology from Volkswagen known, which, thanks to an integrated camera placed on the rear of the car, allows the driver to view obstacles situated in the area behind the vehicle.

We sent the REAR-VIEW COLLAR to veterinary clinics, so that anyone who needed it could put it on their dog and go on walks through the city with it. Advertising the Rear-view Assist Technology from Volkswagen in a very notorious way.

• 60 veterinary clinics contacted in Madrid and Barcelona.

• 40 of them asked for more samples (packs of 50 collars).

• Over 2000 pet cones delivered to veterinary clinics.

• Of which we estimate:

• 60% used for dogs that go for walks at night (4 people impacted per walk, 4800 daily impacts).

• 40% used for dogs that go for walks during the day time (10 people impacted per walk, 8000 daily impacts).

• During the campaign, visits to dealerships near the clinics rose.

• Some veterinarians even asked for possible discounts in exchange for distributing the collars.

• All of this with an estimated budget of 7.500€.