Cannes Lions
BBDO INDIA, Mumbai / RACOLD / 2013
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The film encapsulates the daily life of an unsung hero. In a country obsessed with cricket, not much thought has been given to the umpire who plays a pivotal role in every match. He faces the worst of the situations, often unnoticed, never commended and yet comes back to the field everyday to start over.
What keeps him going is a hot water bath every morning with Racold. It washes off the previous day’s challenges, rejuvenates and gives him a clean start to a new day. Everyday.
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