Cannes Lions
ALMAPBBDO, Sao Paulo / IFOOD / 2017
Overview
Entries
Credits
Description
The insight was simple. Sometimes things are not as perfect as they are portrayed in this videos. Things go wrong. And when it happens, there’s always iFood.
Execution
5 different vídeos, with 5 different recipes. Until the very end you believe that they are regular videos. But they’re not.
Outcome
+22 mm impacts. + 300 k interactions.