Our task was to create a brochure that would demonstrate their intentions to stakeholders, staff and partners, whilst reinforcing their core values of respect and equality.

We believed that this was a real opportunity to convey a clear and achievable plan, but also move away from the traditional corporate brochure, instead celebrating the lives and stories of Indigenous people as part of the document.

This belief is captured in their RAP brochure, which brings together portraiture, art, political transcripts and conversations to create a cohesive and optimistic viewpoint, helping to inform a better future for all Australians.

The brochure was received with so much positivity, that it inspired a launch event around the design. The artists we suggested in the brochure exhibited at the event, along with aboriginal music and dancers. A simple brochure became the catalyst for something far greater.