To illustrate that Noble’s unique view of locality are always special, we adopt the ‘exploded view’ of Bangkok’s cityscape as it allows each location to be seen in a different light.

We took six aerial maps of Noble's condominium locations, inspired by the view of Bangkok skyline, and separated them into layers to create 3D images. We, then, transformed these 3D images of Bangkok cityscape into six distinctive product designs of everyday essentials, such as plate rest, hot pads, knife blocks, kitchen tool set, and etc., using high-quality materials. Items were displayed at 6 Noble’s condominium locations. Each item contains special code that customers can enter when visiting Noble’s website to learn about special stories behind Noble’s selection of each location.

• In five days, more than 32,000 people visited the 25 displays at Noble condominiums

• Traffic to the Noble’s website doubled during the campaign, resulting in a 50%increase in the number of pre-registrations for Noble condominium units.

• In one week, the 15,000 limited edition gift sets were completely sold out.

• 10.2 Million earned media expressions.