Noble Development is a leading property developer in Thailand, well-known for their conceptual design and unique take on architecture. Their tenants are customers who buy into Noble’s philosophy and are always on the lookout for unique design projects. This year, Noble wanted to promote their 5 unique, new projects in 5 different locations, and would like to attract maximum interest from potential customers. The brief was to create a unique and design-led buzz on the grand opening day of each Noble project.

Exotic animals inhabit vastly different and unique ecosystems. We selected 5 exotic animal species and studied their environments in order to define the essence of their habitats. We then created custom animal houses based on Noble’s overall design philosophy: Minimalism, seamless integration and being boldly different. The principle design cues of the animal houses were translated from the 5 unique Noble projects. The results are 5 unique animal houses that are minimal, seamlessly integrated and boldly different – just like Noble’s philosophy. This is to emphasize that Noble has a deep understanding of the nature of their tenants’ as well as their pets’ habitats.

The “Reimagining Pets Habitats” project was displayed at the Noble D Day sales event for 3 consecutive days from January 20th – 22nd, 2018. Tenants and potential customers had the option of purchasing an animal house of their interest.