Cannes Lions
SAATCHI & SAATCHI, London / SAATCHI & SAATCHI / 2011
Overview
Entries
Credits
Description
Find the best graduates in the country to become junior account managers and planners at Saatchi & Saatchi London in a fresh, exciting and revolutionary new way on a budget of £0.
Execution
A series of interactive, fun and creative challenges set via Facebook, with the numbers cut down after round.
Brief no.1 – Create a new Facebook group and get as many people as possible to join in just 3 weeks.Brief no.2 – An online, multiple-choice, against the clock advertising themed quiz.Brief no.3 – Recreate a brilliant ad and introduce it yourself in a video on YouTube.Brief no.4 – A live, 5-minute web cam interview over Skype.
Outcome
Over 6,000 graduates from all over the world took part.Applications were up over 400% from 2009.
National press coverage in The Times, The Guardian and The Evening Standard.
Features in numerous magazines and blogs including Campaign, Contagious, Tech Crunch, amongst others.Entered ‘The Times Top 100’ list of graduate employers 2010 -2011 at no.49.
The highest new entry and only advertising agency.4 new account handlers and 1 new planner.All on a budget of £0.