This Christmas, we said balls to the traditional card. Instead, we invited our clients and friends to a snowball fight, indoors. The invite was a 'paper snowball'. Before the event, an online game got people into the mood for throwing snowballs at their favourite Saatchi people (URL: www.saatchi.com/snowball).On the day, the Saatchi & Saatchi reception was filled knee-deep with fake snow. The snow was similar to real snow: it could be formed into snowballs which exploded on impact.

At 6.30pm Saatchi & Saatchi CEO Lee Daley gave a short speech welcoming our guests. Shortly afterwards, mayhem ensued.

The nature of the event made the message completely interactive. The invite and online game worked well in creating excitement around the event; on the night, themed T-shirts and signage brought it further to life. The media and the Christmas message worked hand in hand to encapsulate the ‘Nothing is Impossible’ ethos.

The Snowball Fight squeezed phenomenal value out of the modest budget (£5000). It enabled clients to interact directly with the Saatchi & Saatchi brand in a very innovative and real way. Media interest and coverage was significant, feedback from clients and journalists was overwhelmingly positive: the consensus of opinion was that the event and the campaign leading up to it perfectly encapsulated the Saatchi & Saatchi Nothing is Impossible ethos.