Example: We partnered with an MTV program called MADE, a show that demonstrates how young adults can do things they never thought possible. MADE provided the perfect context for the Navy, because the show is all about possibilities – and that's what the Navy offers. MTV produced and aired a spot that focused on the great things that Navy has to offer and how they lead to a positive, personal transformation. Value: $504,000. Cost to Navy: $0.

The Navy met its recruiting goal while improving quality. The goal was achieved at a lower cost per recruit than any other military service. The Navy increased the number of applicants with college experience by 59%. Client response: "Unprecedented Success".