In six weeks time the campaign has reached 65,085 participants: 30% teenagers, 50% under 24 from 205 countries). These are all registered users that have uploaded their picture and video contents and have been participating the contest with their votes and comments. All users are regionally and demographically profiled.

The overall traffic has generated 3,9 millions of unique visitors and 62 millions of pages views from 205 countries.

The integration with Facebook has covered about 25% of the users base: one registered user out of four also signed in It’s My Time Facebook page.

The It’s My Time Twitter page has generated a traffic of 360.000 posts.

On YouTube, It’s My Time channel have gathered 828,759 hits, 596,506 unique users and 3,5 millions clicks in six weeks. During that period, It’s My Time has been the most viewed You Tube brand channel in Italy, and among top 20 in the world.

Street actions have engaged more than 1,600 users to instantly create their own profile.

Media relations have generated more than 1,400 – mostly online - editorial issues.