The banner challenged surfers to complete their IP address. To make the task even more challenging, surfers had only 30 seconds to crack the banner.

If the surfer failed, the banner self destructed and did not appear to this surfer again. But if he succeeded, he was immediately redirected to the Israeli Secret Service jobs offers webpage!The banner provided a solution to all of our goals: Firstly, the banner spoke directly to our target audience in their language.

Secondly, the banner's technology, that was able to identify the surfers' IP addresses, and the mission we set the surfers of hacking it, worked as an initial selection system that automatically filtered any irrelevant people.

Over 100,000 surfers tried to crack the banner, but only a couple of hundreds gifted ones were successful.

The banners achieved over 2.7% click rate.Over 90% of the CVs were relevant for the Israeli secret service.