Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / ISRAELI SECRET SERVICE / 2009
Overview
Entries
Credits
Execution
We decided to interact with our target audience and speak their language: We created an internet banner surfers need to hack!The banner challenged surfers to complete their IP address. To make the task even more challenging, surfers had only 30 seconds to crack the banner.
If the surfer failed, the banner self destructed and did not appear to this surfer again. But if he succeeded, he was immediately redirected to the Israeli Secret Service jobs offers webpage.