In order to strike a chord with PMEBs, December was chosen as the month for the ambient media/stunt. Because while PMEBs would need to come into work in December, their teaching counterparts would be off on their traditional December holidays. The timings couldn’t have been ‘more perfect’ as Dec ’08 proved to be tentative with a gloomy economic outlook. Many PMEBs, in fact, had already started fretting about their futures. So what better time to offer them a viable career switch when they are probably wondering IF they’d even have a job in the new year.