Cannes Lions

DRINK-DRIVING PREVENTION

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / GOVERNO DO ESTADO DO PARANA / 2005

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Hospital. Woman and children in a room waiting for her husband. Cut to husband being carried on a stretcher through hallway. Husband arrives. Woman gets close to him and punishes him with electric shock from a defibrillator. The children repeat the same action. Super: Drinking and driving. It’s unforgivable. Detran-PR.

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