Cannes Lions
N=5, Amsterdam / NUON HRM / 2004
Overview
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Description
Internet as a medium for recruiting junior fitters by means of a computer game: a powerbattle, to gain energy, between an alien named Xion, and a fitter named Nuon. The competitors must carry out virtually the actions they would do later in real life when they become fitter. The game is linked to different kinds of vacancies and provides a database of future employers at the end of the game.
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