Brief: The Royal Air Force Regiment is an elite fighting force trained to protect personnel, bases and high-value aircraft. Every member of the RAF Regiment is trained and equipped to the highest standards of aggressive combat. Our brief was to showcase their capabilities in a manner that 15 – 18 year old boys would understand.Solution: The campaign borrows the visual language found in the configuration stages of the first-person shooter games so adored by the teenage target audience. The twist is that the characters, weapons and missions are all real, not virtual.