The spot starts with a movie-like plot and then flows into bizarre episodes from the life of an salesman, which are cut to music composed especially for this purpose.

Only at the very end is the actual advertising message displayed with reference to the Internet landing page (www.keintagwiederandere.de). The aim of the spot is to raise the image of Allianz and its sales force in order to win over more applicants. Shown in cinemas, the spot has the character of a commercial supporting-movie.