Using the garage gates, it places ALLIANZ directly on the point of action, gaining the driver’s attention. A rail assembled on the garage gate stages three 2D-miniature cars. The middle of the cars moved around when the gate opens or closes and simulates the dreaded accident.

The eye-catching branding and the motion on the gate raised the desired attention.

An on-site survey of 37 interviews proved the appeal of the execution. Allianz decided to roll out this test execution to the most frequented garages nationwide.