The year-end season is not just a time for personal celebrations but also for brand festivities. Numerous brands aim to connect with their customers, establishing a firm presence during this opportune time to promote their products. OPPO believes in 'Inspiration Ahead', not just pushing progress but enabling people to savour moments, especially during this special time. The goal is to deeply touch consumers' feelings, especially during celebrations.

In today's social media-centric era, information overload fuels screen engagement, veering focus from reality. This year, OPPO, who stands for innovation, avoids hard-selling products. Instead, we advocate connection and cherishing forthcoming moments. Our video's message 'This holiday, connect beyond the screen,' aims to resonate during celebrations. By juxtaposing values, we create a narrative echoing family emotions at dinners, aiming to evoke appreciation for familial bonds and prompt heartfelt reflection.

To gather insightful data from all nine countries, we delved into social media expressions, revealing a common thread: Asians deeply value family bonds. In today's data-driven world, individuals incessantly engage online, seeking validation for each share.

This behaviour, while fostering connections, paradoxically distances people from their immediate reality. Aligned with OPPO's innovative vision, our aim is to prompt a poignant realisation: the significance of genuine connections. Through a compelling message — "This holiday, connect beyond the screen" — we urge consumers to reconnect and cherish moments, especially during upcoming holiday gatherings.

Our approach taps into a social media addiction trend, emphasising the importance of being present and engaged in the real moment that life offers.

In a restaurant, a girl sits at the centre of her family, surrounded by disconnected faces buried in mobile screens. When the waiter arrives, uttering 'enjoy your meal,' no one glances up to embrace the moment. Suddenly, the girl picks a ball from her pocket, igniting a playful exchange. She involves her family and even includes a neighbouring man. With swift reflexes, he catches the ball from a bowl of soup, sparking his decision to share the fun with nearby ladies. This impromptu act triggers a chain reaction. Gradually, the entire restaurant abandons their phones, engaging in a lively ball exchange. Their actions unite them in the pure delight of the present, breaking barriers of disconnection and fostering togetherness.

Ignite the aspirational idea of 'Enjoy The Present' with powerful insights that connect APAC countries. The film itself doesn't just convey the message with 236M+ views; it can actually trigger consumers to reconsider and initiate their connections. This action is meaningful to OPPO, representing the true definition of 'Connection'.

Total Media Impression 1.08 Billion+

Total Views 236 Million+

Ad Recalls Taiwan 12.40% up, Singapore 11.09% up, Indonesia 8.22% up, Thailand 7.86% up, Vietnam 6.75% up, Philippines 4.71% up.

Purchase Consideration Vietnam 9.50% up, Thailand 4.92% up, Malaysia 4.71% up.