Idea: Recycled radio. Using only authentic radio ads we made this campaign for a Norwegian Recycling cooperation called Loop. The script tells us how one product can turn into another product (an opposite), and the way we tell this is by sampling the very products own radio commercials. This are well known Norwegian and international brands.

The Loop radio spots also ends with a potpourri of jingles from other well-known radio campaigns. Because this is made out of real radio ads its impossible to make English versions. Hence this rather long explanation.