An overwhelming amount of fake collecting activities have damaged the credibility of the traditional money box method, affecting even the activities of a prestige institution such as the Red Cross.People have stopped giving, as they do not know where their money is going. Challenge: To find a way that encourages people to donate. Make them believe again.

We created the first outdoor volunteer: an “outdoor money-box” which, with a very simple system, shows exactly the destination of your donation, turning, literally, your coin into help.

The new volunteer member of the Red Cross interacts live with people, getting an immediate response from them.For added security and convenience, we associated with the leading supermarkets chain in the country, and placed the “outdoor money-box” in the highest traffic areas inside the supermarkets.

- Outstanding performance: Collected over us$ 1,000 each over a single weekend. - This represented an improvement of over 150% vs traditional money-box”.- The Outdoor Volunteer broke through the barriers of distrust, and attained massive donations, becoming the most trusted “money-box”.ever.- There’s now an effective new way to collect money. A new kind of volunteer is born.