Task: To encourage recycling inside the Romanian Media&Advertising community. The story: A puppy finds a tree, and pees on it. Time goes by, dog gets bigger, tree gets bigger, and their relationship is always fabulous: dog pees on his beloved tree. One day, the tree is gone. Consequently, dog pees on the whole human race. Stop cutting trees. Recycle. Reciclatorii.ro. The link was sent to less than 100 people and started to circulate between all the agencies in Bucharest. reciclatorii.ro had 1300 unique visitors a few days after the launch. It was seen on youtube and other sites by approximately 5000 people.