To promote the home appliances brand Brastemp’s recycling programme at the point of sales, which has already recycled more than 34 tons of packaging. This initiative collects the brand’s product’s packaging from consumers’ homes.

First we decided to use only recycled material. For this reason we decided to transform Brastemp’s packaging in posters. They were all handmade. After that, we thought about a straightforward and impacting way of showing how recycling is crucial for the preservation of our forests.

The piece drew people’s attention at the point of sales, was mentioned in ecology sites and blogs and contributed to a positive brand image for Brastemp