Cannes Lions

RED CROSS

SAATCHI & SAATCHI, Geneva / IFRC / ICRC / 2009

Film
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Celebrating its 150th year, the International Movement of the Red Cross/Red Crescent felt involuntarily disconnected from the general public and asked us to reconnect them so everyone was a part of the movement and its values.So we asked everyone in the whole world to make their move.ourworld-yourmove.org was created showing our world in a mess. Visitors to the site can make their move, engage with the Red Cross and learn ways to make small and big moves.This film demonstrates some simple gestures everyone can make and drives viewers to make their move on the website.

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