Cannes Lions
TRIBAL DDB HAMBURG, Hamburg / RED CROSS / 2007
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Development of an online banner which sensitises users to the topic of “Bringing Families in War Areas Together” and encourages them to make donations to aid the work. The users are surprisingly placed in the role of the suffering people: when they attempt to move the mouse cursor closer to the trembling second cursor in the banner, they always run up against barbed wire which surrounds the entire banner. At the same time, the second cursor unsuccessfully attempts to break through the separating barrier as well. All visitors to the website of the German Red Cross.
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