Nissin’s goal was to have the young people meet Cup Noodle, a product not well-recognized outside of Japan.

Becoming an official sponsor of the Manchester United Football Club allowed Nissin to utilize the player appearance rights to entertain the young people, and have them involved with Cup Noodle. Not only did this raise awasreness of the product, but also became a branded content which the young people did not want to miss.

Held in the center of Manchester.

The stories of five (5) different hungry Manchester citizens picking up a smartphone from an empty Cup Noodle cup, and delivering it back to the owner, who happens to be a Manchester United superstar. The five meets the superstar and receives free tickets to a Premier League game. These stories were compiled into a movie and uploaded on official websites and social media.

Held in the center of Manchester.

The stories of five (5) different hungry Manchester citizens picking up a smartphone from an empty Cup Noodle cup, and delivering it back to the owner, who happens to be a Manchester United superstar. The five meets the superstar and receives free tickets to a Premier League game. These stories were compiled into a movie and uploaded on official websites and social media.