Cannes Lions
DENTSU, Tokyo / NISSIN FOOD PRODUCTS CO. / 2016
Overview
Entries
Credits
Description
We use the Manchester city for the media platform, and we let people pick up the Strange package.
Execution
1. To place the package at the street.
2. Players call to strangers who pick up the phone.
3. Go and meet the players
4. Get tickets and Watch the excellent Match.
5. Launch at the Manchester United Owned Media
Outcome
To reach 6 billion people in maximum. (All Manchester United Fans)
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