Cannes Lions

RED DEVILS PRANK

DENTSU, Tokyo / NISSIN FOOD PRODUCTS CO. / 2016

Case Film
Supporting Images
Film

Overview

Entries

Credits

Overview

Description

We use the Manchester city for the media platform, and we let people pick up the Strange package.

Execution

1. To place the package at the street.

2. Players call to strangers who pick up the phone.

3. Go and meet the players

4. Get tickets and Watch the excellent Match.

5. Launch at the Manchester United Owned Media

Outcome

To reach 6 billion people in maximum. (All Manchester United Fans)

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