Peru is a country where most people live with approximately only $500 per month.

That´s why, all the people are always looking for the best prices. And when people think of the best prices in food, everyone think that there´s nothing cheaper than the neighborhood markets. These markets are on the street and most of them are informal.

What they really don´t know is that in Tottus, one of the leading Low-Cost Supermarket chains in the country, the prices of food are even more affordable than in the markets.

How can we demonstrate this to people?

We published the “Red-handed Market Sellers” ads on billboards close to the markets and they had a great impact on the people.

They gave Tottus a chance and were greatly surprised because the products are even more affordable than in the markets.

Our perishable food sales increased by 8%.

The consideration for the brand among people who frequent the markets rose to 68% and positive sentiment towards the brand due to the campaign was at 95%.